Web UI

Design Process

The design process we employ, first and foremost, begins with acquiring a thorough understanding of the following in relation to the software to be produced:

Each of these three aspects of software design informs the others and, when in balance, combine to produce a successful digital product or service.

The question then becomes: How do we balance these aspects? And why is it sometimes so difficult to do so?

From our experience, important answers to these questions are found in the interaction design discipline, pioneered by Alan Cooper and others. This methodology begins with an understanding of business and user goals. Only after these are clearly specified does systems design, visual design and technical implementation begin.

For more information on our design process, see: